About Advertising

About 525american.com Advertising and Tracking

We engage in interest-based advertising.

We may display interest-based advertising on our website or other websites based on information about your interactions with us or others. For example, we may use detailed information about your purchases in-store and browsing behavior on our website or other websites. We work with third parties, such as advertising networks, to help collect this information. This enables us to provide you with more useful and relevant advertising. We (or third parties we work with) collect this information on our Platform. This includes websites, emails or apps. This information may also be collected on third-party platforms. It may also be collected through your other interactions with us (such as in our stores).

We (or the vendors we employ) use a variety of common data collection technologies, pixel tags and similar technologies. When you use the Site or Services, we collect personal and other information about users over time and across different websites. We also have third parties who collect personal information in this way. These technologies are used to understand the activities and behavior of our consumers and website visitors. We do this for many reasons, including:

Identify new visitors to our website.
To identify past customers of our website.
Present more personalized content, improve your website experience, optimize your shopping experience, and provide website and service enhancements.
To provide customized advertising (either on our site or on other sites you visit).
This allows us to better understand our audiences, customers, website providers and their respective interests.

Some browsers have a “Do Not Track” feature that allows you to tell websites that you do not want your online activities to be tracked. These capabilities are not yet unified, so we are not currently ready to respond to these signals.